Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration ...

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

The biggest World Cup ever is off and running, and advertisers are ready to take advantage both in the United States and ...

FIFA’s mandatory hydration breaks at the 2026 World Cup have sparked growing debate among fans unhappy with the tournament’s ...

The U.S. men's national team may need a miracle to win the World Cup on home soil this summer. Fox Sports asks: What if it actually happens?

"You're probably wondering why I'm watching the FIFA World Cup 2026 from home," the Cloud23 founder said in the ad for ...

You don't have to love soccer to enjoy the World Cup. The memes, star-studded ads, superfans and other off-field moments may ...

Democratic U.S. Senate candidate James Talarico is airing a new World Cup-themed ad to reach Latino voters in Texas.

With Timothée Chalamet, Bad Bunny, Lionel Messi, Mohawk David Beckham, and many more, Adidas sets a new standard for World Cup advertising. Tell me if you’ve heard this one before: A big-budget ...