World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration ...

Virgil van Dijk says he is not a fan of the blanket hydration breaks in every World Cup game and thinks the breaks should be ...

The World Cup opener between Mexico and South Africa featured FIFA's mid-half hydration breaks for the first time.

The 30-second spot for the Dova Arena project, which will be located in Rancho Cordova, is debuting during the 2026 FIFA ...

Timothy Weah speaks on creative directing Electrolit's campaign that will run during the 2026 World Cup while he plays for ...

A huge tournament favourite in Spain get their 2026 FIFA World Cup campaign underway against debutants Cape Verde, and you ...

As World Cup fever takes hold, commercials become more patriotic, the U.S. national team jerseys suddenly appear on the backs ...

Rosado appeared following an invitation to represent regional McDonald’s owners as Philly’s  Lincoln Financial Field prepared ...