Zee 5 demonstrates high engagement with over 190 minutes of average viewer engagement for the live matches over 4 days of the ongoing FIFA World Cup 2026, including the inaugural ceremony.

In their first match of group play during this year's World Cup, the American men put on a tantalizing performance.

Both outlets, and their respective streaming partners, set ratings records for group stage matches involving the U.S. and Mexico.

Pulisic, Balogun & Co.’s heroics at Los Angeles’ SoFi Stadium made World Cup television history. The U.S. Men’s National Soccer Team’s opening match at the 2026 FIFA World Cup delivered 15.986 million viewers across Fox,

Fans in the United States tuned in en masse for the US national team's World Cup opener. Patrick T. Fallon / Getty Images The Athletic has live coverage of Belgium vs Egypt in the 2026 FIFA World Cup. The US men’s national team opened its 2026 World Cup ...

Considering the Super Bowl is just one day and that the World Cup spans longer than a month, the viewership data favors the latter. In the 2026 tournament, the viewership is predicted to surpass 5 billion people across the world, making that an average of 128.2 million per day across 39 days.

Some FIFA World Cup country codes are confusing viewers.

Zee 5 garnered approximately 6 million viewers during the opening weekend of the tournament. The platform also handled millions of concurrent users as fans streamed live matches, highlights and studio programming.

The World Cup is captivating audiences with viewership numbers that have already hit historic heights, but retired soccer legend Gareth Bale says there needs to be a solution so that “normal” fans are not priced out from actually attending games.