Budgets are tighter, discount fatigue is real and engagement alone no longer passes as proof that a program is working. CMOs are being asked a simpler, tougher question: What is loyalty actually ...

TUI Group says its growing Boeing 737 MAX fleet is improving the viability of longer leisure routes as the company pursues growth through fleet renewal and customer loyalty initiatives. “Germany to ...

No one would refer to the Nike Air Max 95 as rustic, but that’s about to change with a new variant with the help of some paisley and earth tones. The Nike Air Max 95 Paisley sees its signature wavy ...

Starbucks made some major changes to its long-standing loyalty program last month. The coffee chain is already seeing early signs that the revamp is helping attract value-minded customers. The company ...

Add Yahoo as a preferred source to see more of our stories on Google. McDonald’s rolled out a new value menu Tuesday, but the chain may have also served customers a side of disappointment by ending a ...

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Stay up to date with everything that is happening in the wonderful world of AM via our LinkedIn community. When Nike’s first Air Max sneakers launched in 1987, they were something of an event. Not ...

HBO Max and WBD Access, the company’s talent development division, have announced the return of their writers’ program for a second year at Series Mania Institute. Now titled Script Engine, the ...

As the application of artificial intelligence accelerates across industries, the Kellogg School of Management’s open-enrollment Executive Education programs are equipping a rapidly growing number of ...

Summary: The federal program inventory was meant to give policymakers a clear picture of what the government does and how much it spends. GAO says that picture remains incomplete, with missing ...

Hotel rewards programs are free and easy to join, but choosing the right one can make a meaningful difference in how far a traveler's budget stretches. Nearly every major hotel chain offers its own ...

Did you know the City of San Angelo has a development incentive program for builders? The primary goal of the city's Infill Development Incentive Program is to encourage development within certain ...